Join us to find out more about

Building a Video Strategy

Part 02: Hero content

Time until event

Charlotte Street Hotel Screening Room,
15-17 Charlotte St, Fitzrovia, London W1T 1RJ

Date: Tuesday, February 26th
Breakfast and Registration from 8.30am
Speakers 9am - 10:30am

Request your place today

What will we cover?

Youtube’s Hero, Hub, Help framework provides companies a strategic approach for their video content. In this series of three events, Hub will explore how brands can utilise these categories to strengthen their brand communications.

After a successful first event focusing on Help Content, we bring to you Part 02 of the series discussing Hero Content. This content is created to grab the attention of your audience and to engage potential customers  with moments of great creativity that amplifies your brand message.

At the event, you will:

  • Explore some of the best performing Hero content by brands from multiple sectors
  • Look at different styles of content from short form and long form to VR immersive experiences
  • Hear a detailed case study from Red Bull
  • Workshop approach whereby we give you ideas of how to deliver Hero content
  • Talk through an insight-led approach to developing a video strategy 


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Social Video Insight Report

We will also be offering attendees a free insight report on your video content benchmarked against two of your competitors.

What the report covers:

  • See visualisation and analysis of your social video performance against your key competitors in 2018
  • Compare your video publishing activities with your competitors on YouTube, Facebook, Instagram, and Twitter
  • Learn how your video content is being viewed and engaged with on social platforms in comparison with your competitors
  • See changes in number of your followers and subscribers on social platforms in comparison with your competitors


Request your place today


Our Speakers

david hunstone

David Hunstone

Hub, co-founder and Director of Content

Tom Reding

Tom Reding

Red Bull Media House, Head of programming and Audience Development

Who should attend?

Director level, marketing managers, digital managers or marketing executives that are responsible for designing and building their organisation’s content strategy.

And those of you who are wondering if video would benefit your business, to ensure your customers find it useful and most importantly that they engage with it.