This event will cover how to use insight to create a video content strategy aligned to your customer moments that matter.
Our 4 speakers will explore how the landscape of content is shifting and what is needed to drive meaningful experiences for consumers. Looking at each stage from strategy and production to distribution.
Digital Strategist & Author Justin Kirby will help set the scene with the latest industry thinking from his new book on Strategic Content Marketing, speaking about how the rapidly changing media landscape and how we now consume it requires a more customer-centric mindset for delivering experiences that engage the increasingly fragmented and scarce attention of consumers.
David CEO of Hub, will explore how an insight driven video strategy can drive and influence consumers within the purchase journey. Then look at how and where you can uncover the insights that will feed into the creative development brief. Thereby ensuring that the content strategy is both customer centric and ultimately aligned to core objectives for the brand.
Katya, Creative Director at Business Insider, will share the seven things you need to know about the “i” in video, from idea to impact. What are the fundamental essentials of a rewarding, multi-sensory content experience that captures audience imagination and the ethos of the brand? Does intent matter and how do we take advantage of the new interfaces?
Johanna, Insight Manager at Unruly, will be discussing how to evoke intense emotions for video and how an individual’s personality and culture leanings will affect how they’ll respond to video content. With additional insight and understanding, brands are able to deliver messaging to their audience that is much more aligned and will therefore resonate at a deeper level.
Director level, marketing managers, digital managers or marketing executives that are responsible for designing and building their organisation’s content strategy.
And those of you who are wondering if video would benefit your business, to ensure your customers find it useful and most importantly that they engage with it.