Building a Video Strategy

Part 01: Help and 'How to' content

We recently had a highly successful event on Help content, which has become increasingly popular amongst brands. From ‘how to videos’ to tutorials, creating Help content has seen an increase in brands connecting directly with their audiences. Google calls these Moments that Matter and allows a brand play the role of a trusted friend. It ensures transparency and understanding of the audiences’ needs - providing accurate and effective communication about a particular category, issue or product.

Our speakers talked through how to identify the correct type of content to create, align it with your SEO strategy and how to spot gaps and opportunities against your competitors.

To watch a video of the event simply fill in the form.